Product coding is the process of applying essential information—such as expiry dates, batch numbers, barcodes, and logos—onto packaging and products. Accurate and consistent coding is critical for regulatory compliance, product traceability, and maintaining consumer trust.
Why Product Coding Matters
In today’s competitive marketplace, product coding goes beyond basic identification. It helps manufacturers:
- Meet global compliance standards
- Enable supply chain traceability
- Protect against counterfeiting
- Enhance brand presentation
Common Applications
- Food & Beverage: Expiry dates, lot codes, and QR codes
- Pharmaceutical: Serialization and compliance marking
- Cosmetics & Personal Care: Batch numbers and branding
- Industrial Products: Part identification and barcoding
Choosing the Right Coding Technology
Different packaging materials and production speeds require different coding solutions. Videojet offers a full portfolio of industrial printers including Continuous Inkjet (CIJ), Thermal Transfer Overprinters (TTO), Laser Marking Systems, and Large Character Marking (LCM) printers—each designed to deliver high-quality codes even in the most challenging environments.
Integration with Your Production Line
Videojet printers integrate seamlessly into automated production lines, offering minimal downtime, easy changeovers, and user-friendly interfaces. Our solutions are engineered to help manufacturers increase productivity while ensuring code accuracy.
Partner with Videojet
With decades of experience in product coding and marking, Videojet provides the expertise, equipment, and support needed to keep your operations running smoothly and your codes compliant.
